North Raleigh Float Spa
Summary
Designing a website and branding for a new float spa involves creating a soothing, immersive experience that aligns with the spa’s tranquil and rejuvenating atmosphere. The design should use calming colors, smooth typography, and serene imagery to evoke relaxation. The website must offer intuitive navigation and seamless booking features to enhance user convenience.
For the North Raleigh Float Spa website, the focus was on mirroring their zen brand identity and calming vibe. The design needed to be flexible and scalable, allowing their skilled marketing team to easily manage and update content regularly. By building a modular design system on top of a core Squarespace theme, we ensured consistent branding while providing customization without disrupting the underlying structure—resulting in a user-friendly, visually engaging platform that supports ongoing growth and adaptability.
As the designer for both branding and website, my role was to seamlessly integrate the provided branding materials into a cohesive and dynamic CMS design system. Collaborating closely with the team, I crafted an intuitive and flexible framework that empowers them to update website content effortlessly—saving time and eliminating extra work. This approach ensured brand consistency while delivering a user-friendly solution that supports ongoing growth and engagement.
Let’s Talk!
I’m a designer, problem-solver, and storyteller with a love for color, whimsy, and thoughtful details. With experience in product, graphic, textile, and UX design, I create work that blends beauty with functionality. Whether designing patterns, packaging, or digital experiences, my goal is to spark joy and enhance everyday moments.