Your brand is the first thing your customers judge you by.

Make it count.

I work with early-stage founders and startups who are ready to go to market, and who know that showing up with the right brand is the difference between being overlooked and being chosen.

Whether you need the foundation, the full identity, or the whole digital package, here's how we work together.

Packages

Four packages built around where you are and where you're going. Each one is a fixed-scope engagement, no hourly clock-watching, no scope creep surprises.

Brand Foundation - $2,500

The essential visual kit for founders who need to launch looking credible — built on clear strategic direction, not just aesthetics.

RIGHT FOR YOU IF

You're pre-launch, resources are lean, and you need a professional visual identity to get in the door. You'll bring a completed brand brief — I'll build the visuals.

WHAT'S INCLUDED

  • Brand discovery session (60 min)

  • Logo system — primary logo + 2 variations (horizontal + mark)

  • Color palette with hex codes and usage guide

  • Typography pairing — heading and body fonts

  • One-page brand guide

  • All files delivered print and web-ready

Brand Strategy - $4,500

The full brand build — strategy first, then identity. This is the package for founders who want more than a logo: they want a brand that does real work in the market.

RIGHT FOR YOU IF

You're going to market for real and you want the foundation built properly. You understand that strategy drives the design — not the other way around.

WHAT'S INCLUDED

  • Brand strategy session (90 min) — positioning, audience, differentiators

  • Competitive landscape review

  • Brand positioning statement + value proposition

  • Messaging guide — tone of voice, tagline, elevator pitch

  • Full logo system — primary, horizontal, mark, favicon

  • Complete color palette with hex codes

  • Typography system

  • Brand guidelines document (full, not one-page)

  • All files delivered print and web-ready

UX & Accessibility - $1,500

A thorough review of your existing digital product or website — identifying where users get lost, where accessibility fails, and what to fix first.

RIGHT FOR YOU IF

You have a product or website already live and you want an expert set of eyes on it before you scale. Great as a standalone or as an add-on to any package above.

WHAT'S INCLUDED

  • Full UX review of up to 10 key screens or pages

  • Accessibility audit against WCAG AA standards

  • Priority issues report — critical, moderate, quick wins

  • Recommended fixes with rationale

  • 60-min debrief walkthrough

  • Optional: implementation support at hourly rate

À la carte services

Need something specific that isn't covered above? I also offer the following as standalone or add-on work:

  • Presentation design — pitch decks, investor decks, conference slides

  • Social media template systems — branded Canva or Figma templates

  • Illustration — custom brand illustrations and iconography

  • Photo editing and visual asset cleanup

  • Fabric and textile pattern design

  • Video editing for brand and social content

How it works

Every project starts with thinking before it starts with designing. Here's what that looks like in practice.

01.  Discovery

We start with a conversation about your business, your customer, and where you want to go. I ask a lot of questions at this stage — the thinking we do here is what makes everything downstream faster and better.

02.  Strategy

Before anything visual, we get clear on positioning, messaging, and what your brand needs to communicate. I present this as a written strategy document that we align on together.

03.  Design

With strategy locked, I move into visual exploration — logo concepts, color, typography, and how the brand system comes together. You'll see direction options, not endless variations.

04.  Delivery

Final files, brand guide, and everything you need to take the brand anywhere it needs to go. For Brand + Digital projects, this includes the live website and a 30-day support window.

"The thinking we do before anyone opens Figma is the most valuable part of the process. The design is just how the strategy gets dressed."

Common questions

How long does a project take?

Brand Foundation: 2–3 weeks. Brand Identity & Strategy: 4–6 weeks. UX Audit: 1-2 weeks. Timeline starts once I have everything I need from you — brief, assets, and first payment.

What do I need to prepare before we start?

For Brand Foundation: a completed brand brief (I'll send you a template). For Brand Identity & Strategy and above: a willingness to think through your positioning and customer with me — the strategy session covers most of this together.

Do you offer payment plans?

Yes. All projects are split into two payments minimum — 50% to start, 50% on delivery. For larger projects we can discuss a three-payment structure.

Can I start with a smaller package and upgrade later?

Yes, with one caveat: if you start with Brand Foundation and later want the full strategy layer, we treat it as a new engagement rather than a retrofit. Strategy shapes the visual work — retrofitting it later costs more than doing it right the first time.

Do you work with businesses outside the US?

Yes — I work remotely with clients anywhere. All sessions are virtual and all files are delivered digitally.

I'm not sure which package is right for me.

That's what the free audit call is for. Book 30 minutes and I'll help you figure out where you are and what you actually need — no pressure, no pitch.

Let’s Talk!

I’m a designer, problem-solver, and storyteller with a love for color, whimsy, and thoughtful details. With experience in product, graphic, textile, and UX design, I create work that blends beauty with functionality. Whether designing patterns, packaging, or digital experiences, my goal is to spark joy and enhance everyday moments.