Notes on brand, design, and figuring it out as you go.
Tutorials, hot takes, and the occasional behind-the-scenes look at how I work. Made for founders building something new and designers who want to think a little differently.
How I Run an Easy, 3-Step Brand Discovery Session
The best design work I've ever produced started with a conversation — not a mood board. Here's exactly how I run a brand discovery session and why this step changes everything that comes after."
Not Every Startup Needs a Brand Designer
Not every startup can afford a brand designer on day one. Here's the honest guide to getting as far as you can on your own — without making decisions you'll have to undo later.