Notes on brand, design, and figuring it out as you go.
Tutorials, hot takes, and the occasional behind-the-scenes look at how I work. Made for founders building something new and designers who want to think a little differently.
Not Every Startup Needs a Brand Designer
Not every startup can afford a brand designer on day one. Here's the honest guide to getting as far as you can on your own — without making decisions you'll have to undo later.