But there's a version of DIY branding that costs founders far more than they realize — not in the moment, but over time, in the form of opportunities quietly lost and growth quietly stalled.

Some of what gets passed around as brand wisdom is actively harmful. I'm going to share a few of my least favorites — and what I'd tell you to do instead.

Color decisions are genuinely important. They're also genuinely overthought. Here's a framework that makes the decision faster without making it worse.

I am going to walk you through exactly how I think about this kind of problem. Because the process is more useful to you than the outcome.

Think of it as the instruction manual for your brand. Without it, every designer you hire is guessing. With it, they're solving a defined problem.

Here are five signs your brand is working against you — and what to do about each one.

A brand that works in 2026 is a brand that makes the right person feel immediately understood, and confident that you can solve their problem.

A logo tells people what to call you. A brand tells them what to think of you, how to feel about you, and whether to trust you.

Is your product feeling dated? Have other competitors appeared since you launched? Your product might need a brand refresh.

The posts found in this link are from my old blog, where I talk about some of the stories behind the designs in my portfolio (and some rejects and why).