Notes on brand, design, and figuring it out as you go.
Tutorials, hot takes, and the occasional behind-the-scenes look at how I work. Made for founders building something new and designers who want to think a little differently.
Design Systems: The Secret Ingredient Behind Every Brand You Recognize
There's a reason your Starbucks order tastes exactly the same whether you're in Miami, Seattle, or Tokyo. It's not magic — it's systems. Design systems work the same way, and whether you're a founder or a designer, understanding them will change how you think about your brand.