Is your brand ready to go to market?
Most founders find out the hard way — after launch, when traffic is flat and conversions aren't happening. This checklist helps you find the gaps before they cost you.
30 checkpoints. 6 areas. Free and interactive. Takes about 10 minutes.
What you'll walk away with
A clear score across 6 areas
Strategy & positioning, visual identity, messaging, digital presence, brand consistency, and performance. See exactly where you stand in each one.
Your critical gaps flagged
Every item is tagged, critical, quick win, or strategic. So you know what to fix before launch and what can wait.
A starting point for the conversation
Whether you take it further on your own or want a second pair of eyes, you'll know exactly what to say when someone asks about your brand.
Fill out this form
Work through each section honestly. The score updates in real time. When you're done, scroll down to get the full PDF version to save and share.
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What your score means
Under 40% — You're pre-brand, not pre-launch
This isn't a judgment — it's a heads up. The foundation needs work before you go to market. Start with positioning and messaging. Everything else builds on those.
40–70% — Good bones, specific gaps
You have something to build on. Focus on your critical items first — these are the ones most likely costing you trust and conversions right now.
Over 70% — You're close
The gaps at this stage are subtle but they matter. A second pair of eyes will catch what you can't see yourself — because you're too close to it.
About Eloisa
I'm a brand strategist and product designer who helps early-stage founders build brands that speak to their customers, not just about themselves. I've worked on 20+ SaaS products, 16+ mobile apps, and brand identities across wellness, sports, fintech, and education.
This checklist is built from the same framework I use with every client before a single design decision is made.
Want help with what you find?
Book a free 30-minute brand audit call. I'll look at your results and tell you exactly what to prioritize — whether we work together or not.
No pitch. No pressure. Just clarity.