Notes on brand, design, and figuring it out as you go.
Tutorials, hot takes, and the occasional behind-the-scenes look at how I work. Made for founders building something new and designers who want to think a little differently.
How to Build a Brand Brief Before You Hire a Designer
Think of it as the instruction manual for your brand. Without it, every designer you hire is guessing. With it, they're solving a defined problem.
What Makes a Startup Brand Actually Work in 2026
A brand that works in 2026 is a brand that makes the right person feel immediately understood, and confident that you can solve their problem.