Notes on brand, design, and figuring it out as you go.
Tutorials, hot takes, and the occasional behind-the-scenes look at how I work. Made for founders building something new and designers who want to think a little differently.
Is Your Startup Brand Ready to Go to Market?
Most startups launch before their brand is ready. Use this free interactive brand audit checklist to find your gaps before they cost you.
What Makes a Startup Brand Actually Work in 2026
A brand that works in 2026 is a brand that makes the right person feel immediately understood, and confident that you can solve their problem.