As a Tech-Startup, WeaveUp needed someone who had both web-design and content management experience plus textile design to fit the needs of a growing company. I joined WeaveUp in the spring of 2018. WeaveUp is a company that offers various products in the Digital Printing business:
Design Library: crowd-sourced library of pattern designs used through an API by various clients who have purchased a white-label website.
Customization Tool: allows for patterns to be customized by scale, color and repeat. Making color-matching a breeze.
Print Room Solutions: a software that simplifies the printing process and workflow of print rooms.
Auditing the website’s content, including the blog to recommend improvements seemed to be the best first step. There were some questions that kept coming up from clients:
How to properly set up designs so that they could be customized by the tool.
How to get started?
Where can I find out information that pertains to textile designers?
What is WeaveUp?
A problem that I noticed right away was the fact that the website was hosted in a combination of “app” which required development work and Wordpress which I had access to. Coming in to a large technical debt was going to make it difficult to implement changes timely, so I decided to make a plan where we could implement changes/improvements while adding second-phases in the development roadmap.
After learning how to prepare the artwork correctly in different programs like Adobe Photoshop and Illustrator, which involved Indexing the colors in the files, reduce colors to 12 or under and save them as Tiff, I was ready to implement a few things:
We have seen an increase and improvements in the following:
Color-separated designs have increased.
Independent Designer sign ups have doubled.
Consumer sales have improved.
Increase in business opportunities.