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the user is everything

I work on concurrent projects with clients ranging from solo entrepreneurs to the Fortune 500. I work both on teams and as the sole designer on projects spanning the full UX and UI process from strategy to the high-fidelity prototype and iteration. Clients include WeaveUp, Divi Resorts & Right Comply.

 

SELECT CLIENTS

I’ve used these principles for the following clients:

  • Divi Resorts

  • WeaveUp

  • JOANN

  • Boppy TM

 
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PRODUCT DESIGN

I do all the research and bring to life projects to meet the client’s needs. From product conception, to data utilization and prototyping.

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ANALYTICS

Using analytics like Google and Adobe allow for a clearer view of the customer’s past and current journey. This information is highly useful for implementing changes.

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PROTOTYPES

There’s nothing better than the real thing, but the next best thing is prototyping to fine-tune the experience. Marvel App and Invision are my most used prototyping tools.

 
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PERSONAS

Personas are a great tool to understand the user. They are created to help understand his/her needs and expectations.

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USER JOURNEYS

These charts allow the understanding of how things are connected and should/should not be in an experience. They help identify uses {and lack there of} and determine solutions.

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DESIGN SYSTEMS

In combination to style guides, these help taking away the guesswork and simplifies the web development process. I use these as tools to help me prototype faster.